Summary
The Ad Campaign project was a collaborative effort between Media Communications and Advertising & Graphic Design students to develop a professional campaign for a selected product. The goal was to integrate strong marketing strategies with design to create a cohesive campaign that communicates the product’s value to a target audience.
Working alongside Alexia Tzimas, Yesol Moon, and Dani Perez, we created a campaign for Touchland hand sanitizer. Our focus was to appeal to a diverse audience by highlighting the product’s design, convenience, and practicality. Together, we produced a range of advertising mockups, including a billboard, magazine ad, and web banner, forming a visually cohesive and engaging campaign.
During the project, the Advertising & Graphic Design team developed a moodboard to guide the campaign’s visual direction. It brought together key concepts and inspirations to define the overall tone and message.
Through this process, we identified the most effective design elements to represent the product and appeal to the target audience, helping ensure a clear direction and visual consistency across the campaign.
Touchland Final Designs
