Introduction about Madeline Cuaresma
My name is Madeline Cuaresma, and I am a Filipino multimedia professional with experience in editorial photography and a developing interest in branding identity development. I am committed to assisting creative individuals, small brands, and diverse projects in becoming organized and visually engaging while maintaining an approachable aesthetic. My design approach emphasizes minimalism and a vibrant, approachable aesthetic, incorporating hand-drawn elements, geometric shapes, and expressive typography to achieve a polished yet personal result. Clients in the design industry expect clear storytelling, effective branding, and visually compelling, professional designs. To achieve these outcomes, I utilize various Adobe software, such as Illustrator and InDesign, which enable me to experiment with different shapes and colours. These platforms allow me to express my creativity across a variety of projects, whether for academic or personal purposes.
Softwares
With over six years of design experience, I have contributed to a range of projects, including print designs, infographics, and social media content. In the past four years, I have expanded my expertise from Canva to include Adobe software across multiple projects.
Skills
The key soft skills that are included in graphic design are creativity, strong communication, effective collaboration, and keen attention to detail. These strengths allow me to approach projects thoughtfully and work well within team environments.
The key hard skills that I bring when it comes to graphic design are being proficient in software, such as Photoshop and InDesign, as well as experience in branding, layout design, and production processes. Together, these skills support my ability to create visually cohesive and purposeful design work.