{"id":756,"date":"2026-03-11T20:23:30","date_gmt":"2026-03-11T20:23:30","guid":{"rendered":"http:\/\/maddiemcxmedia.ca\/portfolio\/?page_id=756"},"modified":"2026-04-14T13:36:30","modified_gmt":"2026-04-14T13:36:30","slug":"ad-campaign","status":"publish","type":"page","link":"https:\/\/maddiemcxmedia.ca\/portfolio\/graphic-design\/ad-campaign\/","title":{"rendered":"AD Campaign"},"content":{"rendered":"\n
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Summary<\/h2>\n\n\n\n

The Ad Campaign project was a collaborative effort between Media Communications and Advertising & Graphic Design students to develop a professional campaign for a selected product. The goal was to integrate strong marketing strategies with design to create a cohesive campaign that communicates the product\u2019s value to a target audience.<\/p>\n\n\n\n

Working alongside Alexia Tzimas, Yesol Moon, and Dani Perez, we created a campaign for Touchland hand sanitizer. Our focus was to appeal to a diverse audience by highlighting the product\u2019s design, convenience, and practicality. Together, we produced a range of advertising mockups, including a billboard, magazine ad, and web banner, forming a visually cohesive and engaging campaign.<\/p>\n\n\n\n

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During the project, the Advertising & Graphic Design team developed a moodboard to guide the campaign\u2019s visual direction. It brought together key concepts and inspirations to define the overall tone and message.<\/p>\n\n\n\n

Through this process, we identified the most effective design elements to represent the product and appeal to the target audience, helping ensure a clear direction and visual consistency across the campaign.<\/p>\n<\/div><\/div>\n\n\n\n

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Touchland Final Designs<\/strong><\/h2>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

Summary The Ad Campaign project was a collaborative effort between Media Communications and Advertising & Graphic Design students to develop a professional campaign for a selected product. The goal was to integrate strong marketing strategies with design to create a cohesive campaign that communicates the product\u2019s value to a target audience. Working alongside Alexia Tzimas, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-756","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages\/756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/comments?post=756"}],"version-history":[{"count":34,"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages\/756\/revisions"}],"predecessor-version":[{"id":1284,"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages\/756\/revisions\/1284"}],"up":[{"embeddable":true,"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/pages\/9"}],"wp:attachment":[{"href":"https:\/\/maddiemcxmedia.ca\/portfolio\/wp-json\/wp\/v2\/media?parent=756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}